Life & mindset coaching for people who work for themselves
register interest
home
meet lucia
crossroads
sounding board
contact
More to Life
LUCIA FONTAINA-POWELL
The era of the self-authored career is here
By choice and necessity, more of us are stepping away from traditional employment to build independent, adaptive, and multi-faceted careers that align with our lives, values and evolving identities.
Whether you're a founder or freelancer, fractional or portfolio, it’s a path that can hold real freedom, meaning, and creativity.
But walking it asks a lot more of you than doing your taxes. It requires you to carry the emotional labour of being your own boss.
You left employment to escape long hours or a toxic boss...but you struggle to set boundaries and fully switch off (are you your own toxic boss?!)
You know you need to put yourself out there…but self-promotion feels too vulnerable, or you’re sick of selling your soul to the algorithm
You love the freedom and autonomy of working for yourself...but worrying about your next paycheck is a rollercoaster for your nervous system
You hate the thought of going back to a “real job”...but the psychological toll of self-employment doesn’t always feel sustainable
You’re over hustle culture and redefining “success”...but de-girlbossing is easier said than done and you’re foggy on what you’re working towards instead
You feel like you've outgrown your current business and something else is calling...but you're struggling to take that leap of faith and make it happen
Maybe this sounds familiar...
You're full of big dreams, brilliant ideas, and good intentions....but second-guessing, self-doubt or just sheer exhaustion get in the way of making them happen
You’re stuck on a treadmill of constant delivering *in* your business…which leaves little time to work *on* it (endless to-do lists don’t count)
It's not just you.
Working for yourself is really f***ing hard.
What if it's not a lack of discipline, ambition, or elusive, invincible confidence that’s holding you back? But basic stress responses, behavioural patterns, limiting beliefs and social conditioning—all of which are perfectly human.
The problem is that it’s easy to forget you are human. There are always pitches to prepare, emails to send, and clients to please, leaving little time to check in on how you’re doing. The world around us reinforces the idea that we’re meant to be machines.
But when you deprioritise the deeper, inner work it takes to walk this path, you end up replicating the very same cycles you were trying to break when you left the 9-5. You struggle to move your business forwards in a meaningful way (still saying yes to the wrong clients, putting your own dreams on the backburner). You don't actually making the most of being your own boss (the fantasy of four-day weeks and leisurely lunches isn’t quite matching reality). And you wonder why this freelancing thing doesn’t feel so free…
I get it.
After quitting my job in high-stress startup marketing, I spent many years freelancing as a writer and strategist. Then I retrained as an EMCC-accredited transformative coach.
Along the way, I realised that most support for self-employed people focuses on what to do (post more, pitch more, network more), but not how to be. It neglects the huge identity shifts, old wounds, and limiting beliefs that will absolutely surface when you are your business.
The booming entrepreneurship industry bypasses this inconvenient truth in favour of frameworks, formulas and quick fixes that promise to fast-track success. But if those psychological roots go unaddressed, 3-step methods and “genius” hacks will only ever paper over the cracks.
Your biggest bottlenecks aren’t always practical—they're psychological.
In an increasingly noisy world, our ability to hear, know, and trust ourselves has never been more important. Developing these capacities isn’t a nice-to-have, it's a vital investment—in your sanity and commercially.
I know from coaching hundreds of recovering high achievers and independent spirits that this (not copy-and-paste content prompts or someone else's opinion) is what drives tangible outcomes, grows your business, and makes working for yourself feel a whole lot better in the process.
So if you're craving greater inner and strategic clarity, the courage to show up more fully, the motivation to take consistent, aligned action, and the resilience to weather the ups and downs of self-employment, I'm the coach for you.
That's why I believe the “self” bit of self-employment is one of the best investments you can make in your business.
Deep insight on patterns, beliefs and behaviours keeping you stuck
Clarity on what you’re building and the conviction to keep going
The self-trust to make confident, aligned decisions and take purposeful action
What to expect when you invest in your most important business asset (you):
The courage to show up more fully, without compromising who you are
Permission to run your business in a way that works for you (not a LinkedIn guru)
1: Life & Mindset Coaching for the “self” bit of self-employment
A practical psychological toolkit for riding the rollercoaster
We’ll work together across a four month-period, meeting every other week. You'll consistently commit to slowing down, zooming out, and doing the necessary emotional maintenance to make working for yourself work—and feel a whole lot better.
Investment: £1,500 for four months of 1:1 support
Psychology-based coaching to grow your business with clarity, courage, and resilience.
- 4 months of 1:1 coaching, every other week
- Weekly email check-ins for extra support and momentum
- A personalised Notion hub with detailed session notes, capturing key insights, action points, and recommended resources
- Access to the More To Life Resource Library, with tools and exercises to guide you outside of and beyond our sessions
What you won’t get
I’m not a business mentor who gives you a step-by-step plan to smash your sales targets. Neither am I an influencer selling my life, or a teacher giving you the answers.
There are lots of coaches out there who’ll promise to show you the secret to “living your dream” and earning six figures. I’m not one of them.
Coaching is a thinking partnership to help you set clear goals, work through blockers, and create the structure to make stuff happen. I am a trained professional who brings psychology-based methods, incisive questioning, and calm presence to help you find your own answers. Expect:
What you will get