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LUCIA FONTAINA-POWELL

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BROWSE MY WORK

There’s                                    —and your brand—than bland. A “friendly” tone of voice. Generic content. Robotic copy. 

There’s                                than... average copy.
An “approachable” tone of voice. Useless jargon. ChatGPT.

More to Life

Your product has the potential to start a revolution…

But how do you talk about it to customers who don’t know they need it?

You dream of being as distinctive as Oatly or innocent…

But something’s not quite clicking.

Feeling seen?

You pour hours into content, praying that one day you’ll go viral…

But it barely moves the needle.

Good thing I can help!

I’ve worked in startup marketing for 10+ years. I understand how tough it is to cut through…

Copy, content and consulting



Copy, content and consulting



Lucia Fontaina-Powell

I help first movers and industry shakers find their voice and find their people.

I kicked off my career in SaaS and B2B tech, then pivoted into roles at high-growth, VC-backed DTC brands (phew, that’s a lot of acronyms), like Daye and Whirli.

When I was in-house, I did everything from running podcasts to leading and scaling teams. But writing was always my first love. So I took the leap to go freelance and focus on copy, content and consulting.

My startup background means I’m a dynamic writer and a big-picture thinker who likes to get sh*t done. In other words, I bring more than words.

I’m also an accredited Career, Creativity & Life Coach—the other side of my business, More To Life.

My Services

Copy with personality and purpose

01

Brand voice bibles you’ll actually use

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Content strategy, research and writing

03

Copy with personality and purpose

01

A distinctive brand voice, customer-first language, and tangible results

Brand voice bibles you’ll actually use

02

Content strategy, research and writing

03

Actionable guidelines and playbooks to onboard team members and litmus test copy

Brand voice bibles you’ll actually use

02

Copy with personality and purpose

01

Content strategy, research and writing

03

Copy with personality and purpose

01

...that fuels growth, stays true to brand, and resonates with your audience (hint: you don’t need to go viral)

Content strategy, research and writing

03

Brand voice bibles you’ll actually use

02

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Browse The Portfolio

Browse The Portfolio

Done with bland?

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